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You no longer need to visit the movie theater to buy movie theater popcorn, thanks to a new collaboration between AMC Theatres and Walmart. The movie theater company is launching a line of popcorn, called AMC Perfectly Popcorn, with options for ready-to-eat popcorn as well as microwaveable.
It’ll be available at Walmart stores on March 11, a day before the Oscars. The product launch promises that “movie theatre popcorn taste and aroma” without the trip to the movie theater, AMC said in a release on Tuesday.
The ready-to-eat popcorn retails for $3.98 and the microwaveable variety for $4.98. The flavors include classic butter, extra butter and lightly salted. If you still miss the feeling of pumping extra butter into your jumbo bag of popcorn at the theaters, the microwaveable Perfectly Popcorn extra butter comes with buttery topping packets, so you can still have that quintessential theater experience at home.
AMC Theatres’ pivot to retail reflects the movie theater industry’s determination to staying relevant in an age dominated by streaming. Theater chains are also exploring options like more immersive experiences, giant displays and luxe auditoriums to win over customers.
The 95th Oscars are on March 12 at 5 p.m. PT/ 8 p.m. ET. The ceremony will be televised on ABC, which can also be streamed on services like YouTubeTV or Hulu Live TV. People can also watch on the ABC app.